By jason on 08/06/2017
Facebook application development isn't difficult. Sure, there's a learning curve, familiarity, and a comfort level - however the application of social technologies is a greater conceptual challenge than a technological one.
We've built several sites that integrate facebook, with varying degrees of success.
- Allow users to login to your website / mobile app using their facebook credentials - easy, nice, has some draw-backs
- Like box, Like button, Stream, Faces - easy, pre-built widges available from facebook - very nice
- Integrate your website or mobile app with the open graph - unlock an immense wealth of capabilities for providing your visitors/users an optimized social experience, customized for them
- Facebook Query Language - Access facebook data like a database, find out all sorts of things - this is true power
- Sharing is powerful - get your brand in front of a lot of people, and have an opportunity to engage
From these, you can build great applications. We recently added several features to the www.createcommongood.org website. Facebook connect allows people to sign-in using their facebook account, from there, badges are issued to reward user behaviors. When a donation is made - a badge is offered to the user, which will post to their wall with a simple click.
People can be recognized for the good they do, and encourage others to get involved.
Badges are just one piece. To build engagement and awareness, it takes a strategy based around the business and the nature of the relationship with the users. Some instances, game mechanics (points, levels, badges) are a great way to go; and in other cases - a simple facebook stream will do.
We love to brainstorm, conceptualize, and collaborate on the integration of social strategies. Whether it's creative support or production programming contact us to discuss.