How to Use Remarketing to keep Website Visitors Coming Back

By eric
Getting people to visit your website is one thing; getting them to buy from it is another. Thankfully Google has developed an easier way of keeping people interested in what you’re selling through the power of remarketing. Remarketing is advertising to users that have previously viewed the website, but didn’t make a purchase. The goal is to make someone that had an interest in the website’s product return for a simi... Read Full Post

The Absolute Basics of Paid Search Advertisements

By eric
How many times have you been searching for a product online and started seeing advertisements for it on other websites afterwards? A process known as SEM is responsible for that. Google AdWords has become one of the most valuable online resources available for businesses. Google has created a versatile and affordable way of getting businesses more exposure by making the paid advertisements the very first lines of tex... Read Full Post

Building Your First Website

By eric
So you’ve decided to build your first website. Great! Before you get started, though, you’ll want to take a few preliminary measures to ensure you’ll have the optimal website that is easy to find and use.   Web Hosting Securing a web host should be your first order of business. Doing that will secure your place online. Web hosting is essentially buying space on a server so your website can be accessed by anyone. GoDa... Read Full Post

The Current State of Mobile Gaming

By eric
Remember the good ‘ol days of going to the arcade with a hand-full of quarters and playing your favorite game in a desperate attempt to beat the highscore? Gaming has come a long way since that time, especially now you can play that same game you loved as a kid right on your phone. The mobile gaming market is rapidly expanding and finding new ways of keeping players engaged and paying. The current trend in this marke... Read Full Post

Virtual Reality is the Way of the Future

By eric
Virtual Reality is not exactly a new concept, but advancements in the last decade are helping bring that technology into the mainstream eye. This budding tech is being implemented into dozens of businesses across a variety of industries. Seemingly everyone wants to get in on the VR action and these are the current innovations in this ever-growing market.   Google Cardboard Currently the cheapest way to experience VR... Read Full Post

Wordpress: What it is and Who's Using it

By eric
If you’ve browsed the internet, chances are you’ve come across a website that uses Wordpress. As the platform on which 25% of the internet is built, it has become the go-to source for making websites. But what exactly is it? Let’s take a look at what they’re about and who’s using it.   Wordpress is a free open-source website building tool that can be used to make anything from “your recipe site to a Fortune 500 web s... Read Full Post

Making Quality Content for Your Audience

By eric
We’ve all heard it: “content is key.” But what does it take to make good content? Here are some things to consider while delving into the world of content marketing. Presentation, Organization, and Length First off, content can take many forms like blog posts, graphics, or videos, so determine what will work best for your business and what your audience engages with and work from there. The internet has changed how... Read Full Post

How to Email Market like a Pro

By eric
Knowing how and when to appeal to the people on your email list is vital to keeping them coming back to your brand. Start with assembling a sales funnel, which begin with AIDA: Attention, Interest, Desire, and finally Action. Apply these steps to a funnel model with Attention being the widest and Action being the most narrow. You’ll want to attract as much attention as you can and act towards the people that show int... Read Full Post

7 Augmented Reality Apps You Can Download Now

By eric
  Augmented reality turns your smart device into the window to a world of possibilities. Plenty of apps have already harnessed this technology, all of which you can download and enjoy right now.   Layar How many times have you looked at a print ad and wanted to know more about the product? Layar gives you even more info just by scanning the ad; point your camera to access additional content like links to the compa... Read Full Post

5 Smashing Tips for Getting Your Social Media Marketing Off the Ground

By eric
  Social media has become an integral part of marketing in the past five years. Companies have been able to connect with their audiences, while still promoting their business. Adding a social media presence to your marketing strategy will undoubtedly broaden your horizons and bring in the customers you’re looking for. Start a Plan First thing’s first: determine what you want to accomplish with your social media marke... Read Full Post