SEO - Search Engine Optimization

SEO the right way! Content and structure, reach and conversion - delivering value. Search Engine Optimization is a critical step in building successful websites, and something that we've mastered.

Search Engines try and behave like users.  The more value your website provides to users the higher you will rank.  Now, there's a lot more to it than that, however SEO is really about the value your website delivers surrounding specific keywords.

mobile app icons

Which describes you best:  

I know what I need, just need to get it done
or,
I need someone to tell me what I should do

SEO is now less about machines and more about people. More than just content and links, it's about a lot of factors:

  • Domain Authority & Trust
  • Relevance of Content
  • Reputable Promotion
  • Data and Analytics
  • Mobile Support 
  • Pageload/performance

And, don't forget about valuable ongoing activities to promote your site and company.

  • Blog Posts
  • Articles
  • Videos
  • Podcasts
  • Infographics
  • Press Releases
  • Active Social Profiles
  • References & Citations 
  • Reviews & Responding to Reviews
  • Following & Engaging Influencers/Audiences
  • Communicating in threads on key issues
  • and so on

The more, the better. 

We can help with ALL of this.

The web is a vast space, users can be found in many places, and when we think of SEO, we need to think about people.  There are a number of great tools out there to help with each step of the SEO process.  Finding your keywords is a critical first step.  What keywords do your customers use to describe you? What problems do your ideal prospects have that you solve? Where online are your customers going?  

SEO is just one piece of online marketing, one very important piece.  Most websites think about SEO as Internet Marketing, however Search Engine Optimization is not enough to succeed with marketing online.

We can help with your wholistic Internet Marketing needs, and we can simply help with SEO. Either way is good with us.

With us, every SEO engagement includes:

  • Extensive Keyword Research
  • Website SEO Audit
  • Competitor Analysis
  • Backlink Profile Analysis - for both your competitors and you
  • Ranking & Traffic Benchmarking
  • Google Analytics Setup/Analysis
  • Google & Bing Webmaster Tools Setup/Analysis
  • Project Management Dashboard Setup
  • Monthly Progress Reports

On-Page Optimization

  • Fixing Issues Identified in our SEO Audit Report
  • Fixing Issues Identified in the Webmaster Tools Analysis
  • Duplicate Content Checking & Content Optimization Suggestions
  • Site Structure and Navigation Enhancements
  • Data Highlighting in Google Webmaster Tools
  • Structured data Implementation with Schema.org Markup
  • Page Speed Optimization Analysis
  • Landing Page Optimization
  • Help Identifying and Remove Risky Links
  • Google Merchant Center Feed Creation
  • Inbound Content Marketing (Monthly)

On-site Blog Writing & Posting

  • Article Writing & Syndication
  • Content Marketing
  • Press Release Writing & Distribution
  • Blogger Outreach
  • Infographic Creation & Distribution

Website Reach Optimization

  • Business Citations Creation
  • Niche Directory Listings
  • Classified Ad Submissions
  • Reviews & Replies
  • Social Media Optimization

Social Bookmarking

  • RSS Feed Submission
  • Facebook Content Sharing
  • Google+ Updates
  • Twitter Updates
  • Pinterest Promotion
  • Slideshow Creation & Submission
  • YouTube Channel Optimization

Reporting

  • Monthly Activity Report
  • Monthly SEO Rank Report
  • Monthly Google Analytics Report

What about e-commerce?

Marketing an e-commerce site is a unique challenge in the world of SEO.  Product names and sku's are gold in attracting people who have what you sell.

There are techniques and considerations in each type of e-commerce engagement that we provide the expertise for.

  • Google Product Feeds
  • Amazon Affiliates
  • Ebay
  • Shopify 
  • Etsy
  • and more...

We're here to discuss your needs and see how we can help take next steps together.  

 

Let's SEO how we do together?!

Featured

SEO Boise - Success on a Budget for StrongArm5.com

By jason
A Boise client, www.crazycoho.com, referred someone to us for some web help - Mike at www.strongarm5.com. Mike has invented an overhead drill press, has put together a website, good content, photos, and integrated paypal for some e-commerce. He had invested a fair amount in his website, and had not seen a return. He was skeptical of paying a lot of money for SEO in Boise, although he recognized the need for it, and w... Read Full Post

Let's talk, about anything - or checkout our blog.